A few years ago, the client contacted us with a mixture of skepticism and curiosity. With his frank and warm tone,
He warned us: “Let’s try it, but on one condition: neither my brands nor my packaging are to be touched.”
The insight that guided this transformation was clear: consumers of personal care products are looking for
Authenticity, transparency, and effectiveness in every choice. Pili needed to modernize its identity without losing the
closeness and emotional value that made it so special to its loyal PillLovers.
We refine and clean the elements of
branding, migrating to a design
monochromatic within a geometric and organic container.
We preserve the typographic heritage
original, adding modernity and
functionality.
We define your brand architecture,
positioning and value proposition.
We support the execution of the
marketing plans each year,
strengthening its omnichannel strategy,
We design and manage your
digital ecosystem, including networks
social media, e-commerce, and plans
internationalization.
We’re launching new categories in skincare with effective active ingredients and in trend to improve the skin conditions.
We strengthened Pili’s presence in pharmacies nationwide and points own, driving growth of all its product lines.
Pili is a beautiful brand that is in our hearts and steals the affection of its
Consumers. With comprehensive marketing support, we lead your plan
strategic to strengthen its positioning and make it grow sustainably
Since Pili has been with
We at Innovabrand
In 2024, over 47 million impressions. More than 70,000 user interactions with the brand. Creation of over 2,000 social media posts.
In retail and digital, consolidating its #Pililovers community
Design and strategy
They go hand in hand: Visual branding should tell a story
consistent with the brand’s values.
Packaging and the digital ecosystem are key: First impressions matter, and a well-thought-out design, along with an omnichannel strategy, can create a lasting emotional connection.
Evolving does not mean break with the past, but
build on solid foundations:
Respecting the identity of a
brand while modernizing
is key to a
successful transformation
At InnovaBrand, we believe in a
marketing focused on
people: We Are
Human-Driven Marketing.
Our purpose is to create
innovative solutions for a
a more human market.
